Sport Is For Everyone was founded by Oumou Aidara, a Senegalese artist, writer, and triathlete based between Berlin and Dakar.

As a Black athlete navigating multiple identities across continents, Oumou experienced firsthand the barriers and exclusions that shape many sporting spaces. What began as a personal response to these realities evolved into a broader collective vision: transforming frustration into action and creating a platform that connects people working toward more inclusive futures of sport.

Across the world, communities are already redefining what sport can mean. From local run crews in Nairobi to cycling collectives in Berlin, from football pitches in Lagos to queer climbing groups in London, grassroots initiatives are building alternative sporting cultures grounded in solidarity, accessibility, and collective care. Sport Is For Everyone exists to connect, support, and amplify these efforts, bridging perspectives across the Global South and North so that the future of sport can truly belong to everyone.

The need for this work is urgent. Across the world, inequalities continue to shape who gets to move. In Europe, 45% of men participate in sport weekly compared to 37% of women. Globally, 85% of adolescent girls do not meet recommended activity levels, according to UNESCO. By documenting lived experiences, supporting grassroots initiatives, and fostering dialogue between athletes, artists, and researchers, Sport Is For Everyone works to imagine and build more equitable sporting futures.